Bridging the Strategy–Execution Divide
Research consistently demonstrates that a significant proportion of organizations fail to effectively implement their strategies. According to Kaplan and Norton (2005), while over 90% of organizations have formal strategic plans, less than 10% successfully execute them. The root cause is not flawed planning, but the absence of a systemic mechanism to align strategic intent with day-to-day operations.
At Quotient Consulting, we address this gap through our Virtual Office of Strategy Management (VOSM)—a structured, process-driven engagement model that institutionalizes strategy execution for early- and growth-stage companies.
Companies that have created an Office of Strategy Management (OSM) equivalent mechanism report- greater transparency in performance monitoring, increased organizational alignment and cross-functional coordination, higher velocity of strategic decision-making, and improved traction key initiatives.
How does VOSM work?
Our VOSM model operationalizes nine critical processes identified in Kaplan and Norton’s framework:
1. Scorecard Management
Designing and overseeing the Balanced Scorecard—including the development of strategic objectives, KPIs, targets, and performance reporting systems.
2. Organizational Alignment
Ensuring vertical and horizontal alignment by cascading strategy across business units, support functions, and external stakeholders.
3. Strategy Reviews
Institutionalizing structured, monthly management reviews to evaluate strategic hypotheses, facilitate learning, and support agile decision-making.
4. Strategic Planning Support
Partnering with founders and CXOs to contextualize macroeconomic trends, competitive insights, and organizational capabilities into coherent strategy.
5. Initiative & Portfolio Management
Overseeing cross-functional strategic initiatives, monitoring progress, and enabling re-prioritization based on evolving business conditions.
6. Strategy Communication
Crafting and disseminating the strategic narrative across all organizational levels to ensure shared understanding and engagement.
7. Planning and Budgeting Integration
Aligning financial planning, HR strategy, and IT investments with the enterprise’s long-term strategic priorities.
8. Workforce Alignment
Linking individual goal-setting, performance appraisals, and incentive structures to strategy to embed ownership at every level.
9. Best Practice Identification and Sharing
Facilitating knowledge transfer and the institutionalization of learnings across business units to enhance organizational agility and learning.
Who Needs VOSM?
The Virtual Office of Strategy Management (VOSM) is particularly well-suited for founder-led businesses that are evolving from intuition-led decision-making to more structured, systems-driven growth. These are typically organizations where strategic thinking exists, but execution is fragmented and accountability is unclear. VOSM is also ideal for startups and small to mid-sized businesses (SMBs) that are scaling across multiple teams, functions, or geographies—where cross-functional coordination, initiative tracking, and performance management become increasingly critical. Additionally, it serves companies that are consciously building a professionalized organization and recognize the need to embed strategy into everyday operations. If your business is at a point where growth demands clarity, alignment, and disciplined execution, VOSM provides the structure and partnership to help you scale with strategic focus.
“I have the vision—but I need structure.”
You’ve built your business from the ground up with instinct and hustle. But as the stakes grow, so does the need for clarity, delegation, and alignment. VOSM helps you transition from being in every decision to building systems that drive execution—without losing sight of the big picture.
“I’m accountable for execution—but we lack cross-functional alignment.”
You’re responsible for ensuring that strategy translates into action—but firefighting, miscommunication, and disconnected plans get in the way. With VOSM, you gain a strategic operating layer that connects departments, tracks progress, and ensures everyone is aligned to shared goals.
“We’re growing fast—but struggling to stay coordinated.”
Your teams are expanding, new initiatives are launching, and things are moving fast. VOSM gives you the structure to track what matters, cascade strategy across levels, and make sure execution keeps pace with ambition.
“We’ve hit a ceiling—and we know it’s a strategy problem.”
You’ve built a stable business, but growth has plateaued. Everyone is working hard, yet priorities shift and momentum stalls. VOSM introduces a unified strategy management framework that brings focus, accountability, and execution discipline to the leadership table.
“We need visibility, discipline, and outcome tracking.”
As an advisor, board member, or investor, you want to ensure strategy isn’t just well-articulated, but well-executed. VOSM provides the necessary dashboards, scorecards, and governance cadence to ensure performance is tracked, interventions are timely, and capital is deployed strategically.
Quotient’s VOSM
Unlike traditional consulting engagements that conclude with a report, Quotient’s VOSM offers sustained strategic partnership. We embed with leadership teams, co-own outcomes, and ensure strategic coherence across functions- thereby enabling durable execution discipline.
Quotient Consulting 